We are looking for a driven Strategic Channel Sales lead who can build our reseller program ground up. In this role, you will advocate the platform targeting partners, nurturing & growing partners, and driving revenue through them.
What You Will Be Doing?
A. Build the Ideal partner profile
B. Identify, recruit, and onboard Partners
-Identify new partners
- Qualify identified prospects
- Discovery of prospective partner profile and background. Analyze fitment for partner program
- Work with the Marketing team to acquire partners
- Pitch the value proposition of the Squadcast partner program to new partners
- Handle Objections, negotiate terms through executive discussions, and manage the review of the partner agreement
- Oversee product training of new partners
- Nurture partners to build a pipeline for the first set of customer wins
C. Manage Partners
- Build a joint revenue plan with partners, working closely with various cross-functional teams at Squadcast
- Establish and maintain a healthy relationship with partner teams, prospects, and customers in various geographies
- Own and meet assigned sales targets. Review partners' monthly pipeline, do quarterly business reviews, and weekly sync-ups, and provide day-to-day support in order to achieve revenue goals
- Collaborate with various internal functions like pre-sales, customer success, marketing, and support to ensure seamless support for partners and partner customers
- Assist partners with objection handling, providing necessary support and resources to achieve closure
- Discover and implement new / market-specific lead generation exercises to work closely with marketing teams and reseller sales teams
- Be the single point of contact for partners for all things Squadcast
Skills required for the role:
- Experience in Start-ups is a must
- Experience in Channel Management (Managing Resellers, Alliances, or System Integrators) in a tech SaaS company
- Willingness to work in a hyper-growth scenario, ready to deal with ambiguity, and willing to be very hands-on
- Established interpersonal skills, strong strategy development, program management, and relationship management skills and capable of influencing across multiple groups and/or organizations
- Proven track record in establishing credibility with key decision-makers through demonstrating strong interpersonal communication skills, and in-depth knowledge of partner business needs, and solving their business problem.
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