Strategic Media Planner

- Strategic Media planners will be responsible for analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Basically, these guys assess the impact and suitability of different types of media for targeting a specific market that their client wants to reach.

- Able to collect and analyse information about different media channels, such as newspapers, magazines, radio, films, television, the internet and outdoor media, such as posters and digital billboards, with regards to consumer behaviour, circulation, audience trends and the impact of different methods.

- Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

- Strategic Media planners need to work closely with their clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns. These choices have an impact on what the creative team produces and vice versa

MBA prefered