Strategic Account Planning Manager - Media

Our Client of high repute - is India's largest integrated marketing communications and services network and offer expertise in Media, OOH, Retail and Experiential.

Position: Strategic Account Planning Manager

Experience: 3 - 6 yrs in strategic account planning in an advertising firm in related area.

Job Responsibilities:

- Leading and conducting investigation and strategy development, working collaboratively with a multidisciplinary team to develop creative briefs and marketing plans.

- Utilizing a blend of analytical and intuitive skills in assessing primary and secondary research and data.

- Developing the brief in context of the brand strategy and promoting it across all media

- Facilitating collaboration of teams, demonstrating leadership to internal creative, media and account teams

- Evaluating the effects of communications in the marketplace; weaving together insights and analyses to create a single-minded proposition for creativity

- Ensure designing and monitors the design of questionnaires and topic guides.

- Development of implications and recommendations.

- Monitors and interprets cultural and social trends relevant to client business.

- Define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form.

- Deal with problems involving several concrete variables in standardized situations.