Store Marketing Manager

Job Description:

Roles & Responsibility:

- Develops & implement strategic initiatives for outlets as per the budget. Identifies key trends in the market specifically for sales activities & retail business and develops plans to replicate these trends.

- Increase footfalls at stores driven by different marketing initiatives.

- Responsible for developing quality measurement tools necessary to monitor outlet KPI i.e., Mystery shoppers, Customer surveys, etc.).

- Customer delight ratings and repeat customer rates.

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our stores.

- Responsible for Effective Store Launches

- Drive Marketing Calendar for EBOs led by festive & CRM-related campaigns.

- Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Work closely on a store-by-store basis to address specific marketing/promotional needs. Monitor troubled stores and recommend programs to elevate them to profitable operations.

- Build strategic relationships and partner with key industry players, agencies, and vendors.

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

- Oversee and approve marketing material.

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

- Analyse consumer behavior through online and face-to-face surveys.

- Oversee lease-required advertising programs for specific retail properties.

- Create targeted advertising campaigns for stores including radio, direct mail, billboards, newspaper advertising, cross tie-ups, and more.

- Execute Retail Marketing in translating Corporate Marketing initiatives into programs for the Retail stores.

- Work closely with the Graphics department to develop creative and manage the process from inception to execution.

- Work in tandem with Operations & Visual team to ensure effective communication with the field and store management.

- Travel retail stores as well as competitors to evaluate marketing initiatives with written reports and recaps.