Stockal - Marketing Specialist - Campaigns

Job Description :

- As a custodian of the marketing automation tool, streamline the email marketing campaigns and workflows by setting up the governance structure and establishing the best practices.

- Strive to improve the performance of campaigns (beyond vanity metrics) by running new experiments and A/B testing on emails and landing pages.

- Participate in the campaign planning exercise with marketers and recommend the best practices for multi-channel campaigns by leveraging marketing tools like WebEngage & Appsflyer

- Partner closely with the stakeholders to understand their business needs and provide customized campaign ideas and solutions.

- Work closely with the Business Development Team to ensure flawless lead management

- Delivering reports and develop dashboards for campaign success evaluation

- Do a need/opportunity analysis to Up-sell/Cross-sell the relevant products

- Generate referral leads from your existing portfolio of clients

- Understand and drive important business metrics like DAU, WAU, WTU, etc.

- Leverage data to understand the product conversion, retention and engagement funnel; use data drive approach to design marketing campaigns to influence the funnel metrics.

- Understand drop-off at each step in the entire CLM and plan campaigns to minimize the drop-off.

- Analyzing Regular Customer Cohort Performance, both on a product & company level.

Qualifications :

- Confident in English and have great communication and problem-solving skills

- Must have at least recent tactical and strategic, digital marketing experience

- Project management skills to initiate and drive efforts to completion, working with a large number of stakeholders across the company

- Should be well versed with Web-engage, Clevertap etc

- Understands basic retention loops, segmentation, and churn.

- Strong command of all marketing communication channels like Push, E-Mail, SMS, etc.

- Have high attention to detail and well organized

- Self-driven individual with an ability to manage multiple projects with strong attention to detail and manage deadlines.