STEER Engineering - Deputy Manager - Digital Marketing/Business Insights & Analytics

Job Description:

Job description:

- We are seeking a dynamic and innovative Digital Marketing Manager to lead our through-the-funnel digital activation initiatives for our brand.

- Candidate should have fair understanding of Business Analytics and able to share relevant business context to leadership.

- Candidate will possess a high level of drive, creativity, and strategic thinking to develop and execute digital marketing campaigns that drive brand awareness, engage our target audience, and ultimately drive business on the brand.

- This role will play a crucial part in shaping our digital presence and ensuring a seamless customer journey across various touchpoints.

The role holder will be responsible for:

- Brand Communication planning/ Campaign strategy + Design - Digital Content Advertising Moments, Films, seek out, brand website content, etc.

- Content Syndication, Sponsorships, Influencers, Digital ambassadorship.

- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.

- Collaborate with cross-functional teams to understand product offerings, target audience, and key value propositions to inform digital strategies.

- Stay abreast of industry trends and emerging technologies to incorporate innovative approaches into the marketing plans.

- Lead the development and execution of end-to-end digital marketing campaigns across various channels such as SEO, SEM, social media, content marketing and video/ display advertising.

- Drive brand activation initiatives with a focus on synergizing brand building and performance at every stage of the marketing funnel.

- Collaborate with the design and creative teams, brand team, media and performance marketing teams to ensure brand consistency and high-quality visuals across all digital platforms.

- Proactively explore and implement cutting-edge digital marketing tactics and technologies.

- Experiment with unconventional and creative approaches to engage the target audience and differentiate the brand in the market.

Strategy Development: Lead the creation and execution of go-to-market (GTM) strategies and product launches.

Market Analysis:

- Continuously monitor and analyze market trends, competitor products, and customer feedback to inform product development and marketing strategies.

- Understanding of market viz. competition products/capabilities and ability to articulate technical value proposition of our solution.

Performance Metrics: Monitor and report on product marketing KPIs to track the effectiveness of initiatives and adjust strategies as necessary.

Event Participation: Represent the company at trade shows, webinars, and other events as a product evangelist.

Key Deliverables:

- Brand wise digital AOPs with digital creative partners

- Digital campaign approach and strategy

- Campaign design with agency partners

- Data-driven Creative strategies, plan assets, and messaging with creative agencies

- Tag team with the Digital media team to arrive at a cohesive strategy and rollout with media teams.

- Coordinating measurements and KPI tracking with the CMIE team

- Creative/media innovation

- Data Analytics & Data Management

Requirements:

Education Qualification Work Experience:

- MBA - Marketing, Advertising, or Communications graduates with 10+ years of relevant experience and should be well-versed in full-funnel marketing.

- Demonstrated success in developing and executing innovative digital marketing campaigns.

- Strong understanding of digital marketing channels, technologies, and trends.

- Proficiency in analytics tools and data-driven decision-making.

- Excellent communication, collaboration, and leadership skills.

- Preferred experience in CRM (Zoho or Hubspot)

- Experience in Event management

- Candidates with Digital Marketing experience in Manufacturing & FMCG would be an added advantage.