State Customer Marketing Executive - FMCG

AREAS OF RESPONSIBILITY : 

1. Outlet management :

- Conduct market recee with Sales team to evaluate and finalize the outlets 

- Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO 

- Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar 

- Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc 

- Collate and update TSEs & TLs monthly Scores in online & offline Portal 

 - Prepare and supervise contracts for rental outlets and get their approval through the legal team

- Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team 

- Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

2. Brand communication and visibility :

- Help SCMM develop brand communication options at various channels as per brand imperatives 

- Co-ordinate with vendors to oversee execution of signage in the state. 

 - Execute agrees visibility strategy and track and monitor visibility execution 

 - Responsible for the choice of outlets for implementation along with the Sales team. 

 - Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

3. Budget :

- Coordinate with the manpower agency for various activities eg. claim settlement etc. 

- Ensure accurate spend of budgets at the state level.

4. Analytics :

- Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.

- Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

5. Train promoters for optimum performance :

- Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing

- Induct and train the promoters as per incentive schemes

- Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.