State Customer - Marketing Executive - Consumer Goods

we have an urgent role with one of the biggest consumer goods MNC at Lucknow.

CTC : 12-15 LACS

Position Name: State Customer Marketing Executive

Grade: Assistant Manager

Reports to: State Customer Marketing Manager

PURPOSE OF THE ROLE: 

- The role looks at supporting in delivering the NSV and market share objectives.

- The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor/vendor management, capability building and managing all documentation to ensure smooth implementation of the plan

Knowledge & skills:

- Planning, execution and review

- Analytical & reasoning skills

- Communication & negotiation skills

- ROI Orientation

- Vendor Management

1 Outlet management

- Conduct market recee with Sales team to evaluate and finalize the outlets

- Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgment and clearance of the bills as per PO

- Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar

- Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc

- Collate and update TSEs & TLs monthly Scores in online & offline Portal

- Prepare and supervise contracts for rental outlets and get their approval through the legal team

- Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team

- Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

Brand communication and visibility

- Help SCMM develop brand communication options at various channels as per brand imperatives

- Co-ordinate with vendors to oversee execution of signage in the state.

- Execute agrees visibility strategy and track and monitor visibility execution

- Responsible for the choice of outlets for implementation along with the Sales team.

- Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

Budget

- Coordinate with the manpower agency for various activities eg. claim settlement etc.

- Ensure accurate spend of budgets at the state level.

4 Analytics

- Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.

- Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

5 Train promoters for optimum performance

- Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in coordination with Regional/National Trade marketing

- Induct and train the promoters as per incentive schemes

- Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.