StashFin - Manager - Product Marketing

The Company :

Digital lending has been estimated to be a US$1 trillion opportunity in India over the next 5 years. In a growing credit starved economy this is an opportunity to join a well funded digital lending platform based in Delhi started by a team of former financial services professionals dedicated to disrupting traditional lending in India.

We are a rapidly growing organisation with a team of 150+ comprising of smart, young & energetic individuals from top global and Indian universities such as Wharton, Columbia & IIT with international experience in New York, Toronto and London. The team has worked with reputed firms in Banking and Financial Services space, such as Bank of America - Merill Lynch, Citi, Deloitte, Kabbage etc. with exposure across multiple functions including technology, customer experience and process re-engineering, the team is leveraging its collective experience to deliver best in class services and great convenience to its customers.

The company is led by a CEO who is an experienced venture capital and private equity investor with extensive global experience & a stellar track record.

The Role :

We are looking for a highly-creative growth marketer (growth hacker) who is passionate about scaling and selling products that customers love and is willing to drive adoption on the ground as well. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company's vision and strategy. To achieve a competitive differentiation in lending business, the company plans to invest in an industry leading technology platform.

The incumbent will report to the senior management of the company & will be involved in scaling the product portfolio through new and existing channels. The goal will be to drive user growth and engagement in a way that creates user stickiness and value.

Some key attributes that lead to success at the company are:

- Self-managed, willing to work independently with little or no supervision

- Ability to work in a fast paced, dynamic & agile environment

- Rigorous - asks hard questions, validates assumptions, connects the dots

- Leadership skills

- Eye for mapping the competitive landscape

- Focus on long term skill & career development

Expectations:

- Develop marketing plan in alignment with the business objectives

- Devise a very strong direct/organic customer acquisition and retention plan for the organization

- Develop innovative and measurable strategies for generating traffic and engagement to the website, landing pages, social media and mobile apps

- Analyse user journeys to provide actionable insights & derive immediate impact on KPIs

- Choosing in accordance with the other departments which metrics/ KPIs to focus on

- Bringing traditional and creative ideas on how to grow those KPIs

- A/B testing those ideas

- Analysing the data and users- feedback

- Exchanging ideas/data/feedback with other functions in order to present results and make the product more user-centric

- Ability to continuously track and monitor the competitive landscape

- Scaling and automating the growth processes

- Knowledgeable about referral marketing and being able to create viral growth

Competencies :

- Graduate/PG from a reputed Institution with at least 4 years of work experience

- Editing and copywriting skills

- Strong problem-solving skills and willingness to roll up one's sleeves to get the job done

- Be open to receiving objective criticism and improving based upon it

- Skilled at working effectively with cross-functional teams

- Exceptional written, oral, interpersonal, and presentation skills and an ability to interface with senior management

- Demonstrated ability and commitment to deliver on major projects

- A knack for benchmarking and optimization

- Intellectual curiosity

- Candidates with a defense background are encouraged to apply