Star Union Dai-ichi Life Insurance - Corporate Brand Communication Professional

Lead the strategy, development and execution: Brand, Corp Communication (Internal & External), CSR & PR

- Manage all brand strategy initiatives to include: brand culture, brand identity, brand positioning, brand awareness and supporting proof points, brand health metrics and measurement, and brand governance.

- Consumer Advertising - Creatively, effectively and efficiently translate the brand strategy into communication programs that impact and appropriately motivate consumer and target audiences.

- Strategic Integration - strategies to ensure brand consistency and ability to grow brand value.

- Establish guidance for all creative marketing communications and collateral across all channels, including: print, digital, video, brochures, reports, marketing materials, templates and all related branded communications vehicles.

- Develop a brand - center of excellence- that the organization can rely upon for consistent collateral support, messaging development, brand strategy integration, sales or recruiting kits,

- Manage all processes, including vendors, relating to the production of brand applications, such as business cards and stationery, forms, signage, merchandise and associated statutory or discretionary uses of the visual brand.

- Manage end to end Internal & External communication

- CSR responsible for defining and developing the strategies which underpin a company's CSR objectives. develop policies, create detailed plans, and then implement and coordinate a range of activities and initiatives which are designed to have a positive impact on the environment and local communities.

- Involve aspects of marketing and publicity, you will act as an internal and external representative for company's CSR policies and projects. You- ll be responsible for raising awareness of company's commitment to CSR and generating publicity around organization's endeavors.

Technical Competencies / Specializations

Complete understanding & having exposure towards building the Brand, Corp Corp