Star Union Dai-ichi Life Insurance - Campaign Manager - Proprietary Sales Force

Role expectation and Responsibilities:

- Achieve top-line revenue targets through end to end campaign management for Maturity base/ Loyalty data (PMJJY, Paid-up, Credit life ,etc)

- Create and implement Customer propensity model based campaigns to generate Pre Fixed Appointments (PFA) for loyalty data

- Retention of the maturity base & reduce the outflow of maturity amount through new business

- Campaign Creation, scripting, training, field implementation and Sales Conversion

- Seek cost efficient opportunities and create inroads for constant data sourcing through web aggregators, external data, etc for the channel

- Support the channel with data analytic inputs and business opportunities

- Creation of training content, design and implementation of training roadmap for PSF

- Train and integrate OPS team and Call centres to meet the end objectives

- Creating symbiotic relationship with all HO stakeholders for achieving end results