Star TV - Senior Manager - Programming Strategy & Insights - Star Plus

About the Role:

The likes, dislikes, problem areas & the growth opportunities are hidden in the consumer behaviour in an unadulterated form - sharp analytics and insight mining is required to bring it to life. This key focus area for this role is to unearth this treasure to set the business agenda.

Context:

Consumer behaviour data captures the preferences, motivations etc in a pristine form. Sharp analytics and insight mining is required to bring it to life. The key focus areas for this role is to unearth this treasure to set the business agenda.

Key Responsibilities -

- Leveraging data from multiple sources to generate actionable insights

- Identification of key growth areas

- Deriving learnings from past case studies - codifying successes and failures

- Identifying macro trends

- Developing strategy and designing solutions

- Developing and tracking health metrics for the business

- Creating compelling presentations / notes outlining the problem/opportunity areas, key insights, and the way forward

Performance Measures:

- Channel viewership, leadership margin & share

- Consumer Ownership

- Show success ratio and longevity.

Qualifications:

- Postgraduate with experience in data analytics

- Passion for data analytics

- Comfortable working with large volume of data

- Experienced in advance analytics

- Ability to distil insights from data analytics

- Stakeholder management

- Aptitude for General Entertainment content will be a plus

- Experience of Big data will be a plus

Personal Attributes:

- Proactive, Enthusiastic & Self-driven

- Excellent problem-solving skills

- Collaborative

- Adept at first principle thinking

About Disney Star:

Star India has defined the Indian media landscape for more than 30 years, and is the country's leading media conglomerate, reaching more than 750 million viewers a month on TV across India and over 100 other countries.

Disney Star's channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India.

The Star Sports network is the leading sports network with 14+ channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation.

Disney+ Hotstar India's largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV shows and movies in eight languages, and coverage of every major global sporting event, including the IPL