Star TV - Senior Manager - Consumer Strategy & Innovation

Senior Manager - Consumer Strategy and Innovation

KEY RESPONSIBILITIES :

1. Data Analytics : Develop in-depth understanding of consumer and content using social listening tools, platforms, viewership & consumption data

2. Consumer Strategy : Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems for India and global markets

3. Content Curation : Analyze, identify, and apply evolving trends across categories, competition, and consumers to shape content

4. Brand Protection : Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention

5. Develop capability and projects that allow for the practice to remain future ready

6. Develop queries and dashboards across tools to collate and distill insights, monitor crisis, and stay connected with the consumers

7. Collaborate with senior stakeholders and service BUs with high integrity and discipline.

8. People Management : Lead a high performing team with demonstration of empathy, efficiency, and excellence.

PERFORMANCE MEASURES :

1. Business Impact : Providing insights & strategic intelligence that enable business growth

2. Innovation : Develop novel systems to enable data led decision making efficiently.

3. Brand Protection

QUALIFICATION

PG from reputed institutes

KNOWLEDGE & SKILLS :

- 8 to 12 years of work experience

- A strong understanding of the digital and social media landscape and key platforms is required. Training for using various tools will be provided. Post that the candidate will be expected to work hands on with the tools culling insights from conversations.

- Exposure to data analytics is essential

- Working knowledge of basic regression techniques and their implementation on R/Python is desirable

- Experience in brand marketing, agency roles with exposure to consumer insight mining will be helpful

- Experience in social listening will be an advantage

- Ability to present data in formats useful to line/business is desired

- High personal impact and exceptional written and oral communication skills. Articulating the stories that lie within the data is a key facet of this role.

- Affinity for entertainment, either creating or viewing, is an advantage.

PERSONAL ATTRIBUTES :

- Ability to work in a fast paced, sometimes ambiguous, and ever challenging environment

- Should possess a strong Business Development drive to be able to present/sell current work to stakeholders, enhance trust and increase portfolio

- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.