Star TV - Sales & Pricing Strategy Role - Regional Entertainment Channel - Distribution Business Unit - IIM/ISB/FMS/XLRI

KEY RESPONSIBILITIES

- Will be responsible for sales and pricing strategy for the Regional Entertainment channels in the key markets for the Distribution BU

- Identification of growth opportunities for both short as well as long term.

- Formulation of short term & long-term strategies for leveraging the growth opportunities.

- Setting up the business for future growth, through pro-active initiatives.

- Identifying revenue leakages and blockades, formulating pre-emptive as well as curative strategies for overcoming the same

- Creating quarterly revenue plans for improving volumes/penetrations & work closely with - Channel Content team & Distribution Sales team to ensure delivery

- Ensuring delivery of plans & budgets, through cross functional drive across Sales, Operations & Legal teams.

PERFORMANCE MEASURES

- Revenue budget achievement will be the single largest measure (~ 40% weight)

- Pricing and yield growth will have equal importance (~ 40% weight)

- New initiatives & - growth drivers- linked projects

QUALIFICATION

- MBA from a premier institute

- 12-15 years of experience, with at least last 5 years in sales and revenue strategy function.

- Preferably handled the Strategy function independently, with team management skills.

- Knowledge of 1 or more of the relevant regional languages will be an advantage

KNOWLEDGE AND SKILLS

- High on planning & problem-solving skills

- Leading a dynamic team of strategists

- Industry knowledge will be an added advantage

PERSONAL ATTRIBUTES

- Self-driven go-getter, with ability to work on limited inputs.

- Comfortable with unstructured responsibilities

- Lateral thinking

- High analytical ability & flare for numbers

- Strong networking with ability to drive cross-functional initiatives