Star TV - Programming & Strategy Role - Star Maa

- Develop a deep understanding of our target consumers.

- Follow and highlight macro trends on the consumer landscape and uncover consumer-level business drivers.

- Be the evangelist for consumer insight mining - Use quantitative like BARC, Zapr, Adex, Hotstar data and ad hoc studies plus conduct extensive qualitative & digital insight projects

- Blend the insights with data and make strategic content decisions to feed in to content making

- Build a scientific approach to the planning on the channel for FPC and promos

- Drive the day-to-day channel operation of FPC planning and promotion planning

PERFORMANCE MEASURES :

- Translating great insights to great strategy which results in real impact to the business.

- Providing strategic direction to drive outcomes including introducing new approaches, solutions and enabling technology.

- Market share

- Overall GRPs in each of the genres

- A glitch free execution of the processes

- Delivering ROI on promos and FPC plans