About the role : Plans, develops and directs the marketing efforts for the english gec  Context : Innovate strategies for revenue generation & product integration  Key responsibilities :  - Deliver on marketing tie-ups towards value adding to the marketing budget  - Responsible for show- launch related communication (both On Air & Off Air)  - Work closely with the On-Air Promotion team to ensure quality & consistency in all the communication  - To be involved into concept testing along with the Programming and Research team to understand the show and execute communication aligned to the show.   - Involved in ideation, responsible for supporting new concept creation and development of new Ideas  - Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers - PR, Digital &Ad agencies.  - Communicate with PR on the key points / highlights of the show  - Plan for Launch activities & sustenance;   - Plan & manage communication budgets   - Study trends, markets, and specific TG's of shows both on Channel and competition.  - Analyze channel performance closely based on TAM, and making recommendations to programming with the aim to boost channel Ratings  - Create associations to enhance marketing activities  - Ground activation & events  - Devise an online/ social media strategy for the show he /she is responsible for  Performance Measures :  - Turnaround time  - Quality of input provided  Qualification : MBA-marketing with 4-7 yrs work experience preferably from Media/FMCG/ Advertising industry.   Knowledge And Skills :  - Exposure to HSM planning and strategy ( on-air, off-air & Digital besides events)  - Basic knowledge of TAM  - Proficiency in managing partner relations: Research Teams, Agencies and Vendors besides striking key tie-ups for the brand  Personal Attributes :  - Excellent communication skills  - Exposure to management of digital and social media

Mumbai

Star TV - Marketing Role 

Star TV - Marketing Role  ,Job Description for Star TV - Marketing Role  in Star India Pvt Ltd in  Mumbai for (4-7) years of experience. Apply Now!

Job Description for Star TV - Marketing Role  in Star India Pvt Ltd in  Mumbai for (4-7) years of experience. Apply Now!