Posted By

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Supriya Ahuja

Head - Recruitment at Star India Pvt Ltd

Last Login: 26 April 2024

344

JOB VIEWS

95

APPLICATIONS

10

RECRUITER ACTIONS

Job Code

1009133

Star TV - Marketing Lead - Star Suvarna

8 - 12 Years.Bangalore
Icon Alt TagWomen candidates preferred
Posted 2 years ago
Posted 2 years ago

KEY RESPONSIBILITIES :

- Leads the Marketing Communication and Digital Team

- Create complete marketing communication strategy and digital brand communication for Star Suvarna Network

- Ideate various innovative and creative approach for various impactful and new launch campaigns including On air | Off air | Digital and PR

- Drive the Channel Marketing objective and over all brand deliverables in the planned marketing budgets

- Identify and recruit new age partners with execution and technical capabilities driving communication campaigns in various media

- Ensure brand guidelines and upkeep the brand architect in all the brand communication for Star Suvarna Network across all media influencing brand

PERFORMANCE MEASURES :

- More path breaking ideation and solution to achieve channel goal

- Drive optimisation of marketing budgets and generate value creating value partners

- Creative execution and effectiveness of campaign measured thru reach and launch episode ratings

- Drive digital strategy and defined reach thru digital activation and engagement in various channels for Star Suvarna network

- Viewership in terms of Reach

- Ensuring Partnership with Media agencies and creating value for Star Suvarna thru relationship management

- Achieving and retaining leadership in Karnataka market with higher Brand Recall and Top of Mind Awareness

QUALIFICATION :

MBA from a reputed institute

8-12 years experience in Marketing with exposure to all aspects of Marketing and leading teams.

KNOWLEDGE AND SKILLS:

Excellent Communication and Presentation Skills.

Should have excellent Market Knowledge and well networked

Should be Energetic, have an edge for entertainment

Long Term Vision and curiosity to learn and experiment

Strong collaboration skills

PERSONAL ATTRIBUTES:

Energetic, results-oriented individual who enjoys working in a fast-paced environment.

Ability to think out of the box and keep innovating

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Posted By

user_img

Supriya Ahuja

Head - Recruitment at Star India Pvt Ltd

Last Login: 26 April 2024

344

JOB VIEWS

95

APPLICATIONS

10

RECRUITER ACTIONS

Job Code

1009133

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