Posted By

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Supriya Ahuja

Head - Recruitment at Star India Pvt Ltd

Last Login: 26 April 2024

5510

JOB VIEWS

200

APPLICATIONS

16

RECRUITER ACTIONS

Job Code

381628

Star TV - Manager - Marketing - Jalsha

8 - 12 Years.Kolkata
Posted 7 years ago
Posted 7 years ago

To be in charge of show launches and character building efforts through ATL and BTL communication

Key Responsibilities:

- Planning, brand building & analysis of the Brand. eg : Star Jalsha & shows under the same umbrella

- Responsible for show launch related communication (both On Air & Off Air)

- To involve into concept testing along with the Programming and Research team to understand the show and execute communication aligned to the show.

- To work along with Consumer Insights team to firm up FPC for the channel

- Work closely with the On-Air Promotion team to ensure consistency of creatives in all the communication

- Ground activation & events

- Communicate with PR on the key points / highlights of the show

- Plan & manage communication budgets

- Plan for Launch, communication and sustenance of the show

- Analyzing channel performance closely based on TAM, and making recommendations to programming with the aim to boost channel Ratings

- Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers - Ad agencies, PR agencies

- Sales support to help in generating bigger revenues

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Posted By

user_img

Supriya Ahuja

Head - Recruitment at Star India Pvt Ltd

Last Login: 26 April 2024

5510

JOB VIEWS

200

APPLICATIONS

16

RECRUITER ACTIONS

Job Code

381628

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