Star TV - Lead - Quantitative Research - Programming Strategy & Insights

Lead - Quantitative Research for Star Bharat - Programming Strategy & Insights

Exp required : ( Media Background Only) - BARC exposure is a must

KEY RESPONSIBILITIES :

- Using Data to help create better content. The data set is not restricted to TV data but Hotstar, viewer tracking data

PERFORMANCE MEASURES :

- Responsible for managing channel P/L.

- Identifying strategic levers for growing the viewership of the channel using BARC, ZAPR, Hotstar and Tata Sky data.

- Planning the channel FPC to ensure we deliver market share

- Ownership of RODP goals.

- Using technology to enable engagement on the channels.

QUALIFICATION : Post Graduate with experience in data analytics, handling projects with many stakeholders. Statistics background preferred.

KNOWLEDGE AND SKILLS :

- Passion for data analysis ins all forms

- Comfortable working with large volumes of datas

- Experience of Big data will be plus.

PERSONAL ATTRIBUTES : Attention to detail