Star TV - Lead - Consumer Marketing - Distribution Business - IIM/ISB/MDI/FMS

CONTEXT

The Consumer Marketing Lead will drive the implementation of marketing strategies to effectively communicate STAR's proposition to the end consumer.

KEY RESPONSIBILITIES

- Own and execute consumer marketing plans for Star India channels.

- Responsible for execution of marketing strategies relating to customer acquisition, customer segmentation, market penetration, competitive analysis, customer insights and market research.

- Gather deep customer insights by regularly conducting and analyzing consumer research to create a stronger pull for STAR portfolio amongst consumers.

- Design and execute marketing strategies and campaigns for upselling to existing consumers and to acquire new consumers.

- Plan and implement consumer marketing campaigns (ATL) to increase yield and drive subscriber growth.

- Liaise closely with Network Marketing team in driving brand communication and PR for all brand initiatives.

QUALIFICATION

- MBA/PG from Tier I/II institute, with min 6+ years of experience

- KNOWLEDGE AND SKILLS

- 6+ years of experience in consumer and brand marketing from Telecom, Retail and Consumer industries.

- Hands On experience in planning & executing consumer marketing strategies across geographies.

- Deep understanding of the target customer base, consumption trends and research in various geographies.

- Excellent understanding of brand communication development and strong project management skills.