Star TV - Lead - Consumer Insights

This person will play a key role in working with senior stakeholders and marketers to base decisions on research-backed actionable insights by sifting through market information and mainly seek to discover target areas that help drive the operational and creative strategies at a company.

- Will be responsible for shaping and managing research needs: from defining and deepening our knowledge on who our audience is today and tomorrow, to growing the company's understanding of consumers attitudes, to bringing to life the consumer's voice

- Lead qualitative analysis of consumer behavior, market trends and competitive landscape to highlight improvements, growth opportunities and new markets. Making sense of multiple data sources to spot trends and patterns.

- Design and implement research project to meet the needs of the marketing/content question and can determine which methodology best serves the purpose

- Track societal trends and consumer behavior, social media listening, collect and synthesize information from research academicians, derive insights from 360- view/understanding of consumer.