- Understanding of the Southern speaking region and its demographics - Someone who has built a category and constantly strengthened its position, especially in South region - 10 to 12 years of marketing and brand management experience; driving ATL/BTL plans for a large brand which has created a considerable impact - Experience in media industry is an added advantage KEY RESPONSIBILITIES : - Driving viewership (awareness, intention to watch) for Star Sports Regional Channels through disruptive and innovative communication strategy and marketing plans. This involves : - Developing actionable insights into effective product, media and communication plans - Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment - Developing breakthrough campaigns maximizing the brand awareness for Sports and Building the regional brand - Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios - Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team - Collaboration with Sports federations and Government bodies - Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties. - Playing a pivotal role in the regional leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans for regional growth of the channel.

Mumbai

Star TV - Lead - Brand Marketing - Sports Vertical 

Star TV - Lead - Brand Marketing - Sports Vertical  ,Job Description for Star TV - Lead - Brand Marketing - Sports Vertical  in Star India Pvt. Ltd. in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Star TV - Lead - Brand Marketing - Sports Vertical  in Star India Pvt. Ltd. in  Mumbai for (10-12) years of experience. Apply Now!