Star TV - Head - Marketing

Part of the Core Channel team and responsible for heading the Marketing function for the No. 1 Malayalam GEC.

- The incumbent will be responsible for driving the strategy, planning and execution of the marketing agenda for the channels.

- H/She will work in close coordination with the Channel GM, Content Head and OAP head.

The applicant must be fluent in Malayalam

Location : Cochin

Key Responsibilities :

- Design and implement annual marketing (Communication, Strategic and Brand) plan for the channels

- Plan and manage the marketing budget of the channels

- Responsible for Impact & Sustenance related communication (both On Air & Off Air)

- To involve into concept testing (Psycho graphic profiling of the channel - Analyse the content and recognize the strong points) along with the Programming and Research team to understand the content and execute communication aligned to the channel.

- Mapping and Understanding the consumer behavior pattern to develop hypothesis and plan communication

- Increase horizontal and vertical distribution (Increase overall consumption of the product) Directly responsible for all programming & channel related communication across all mediums, like TV, print, digital, offline etc.

This includes :

- Brand Marketing

- Impact

- Sustenance

- PR

- Digital marketing

- Ground activation & events

Communication targeted at 3 groups : Viewers, Ad-sales community, Distribution community and responsible for integrating self & the team into the Programming to understand product and craft & execute communication consistent with the content