Star TV - Data Analysis Lead

ABOUT THE ROLE

Use big data capability and data analysis techniques to recommend the best for business and thereby predict and influence business outcomes.

KEY RESPONSIBILITIES

- Develop fine-grain customer segmentation based on behavioral, transactional, social and other data analysis

- Develop a road map for Consumer Retention & Churn Management in order to achieve retention KPIs

- Use data trends to recommend strategies for customer acquisition and retention

- Analyze text-based data like email content and social media updates to glean user and customer sentiment.

- Suggest targeted products, services and action items to users based on analysis of past buying behavior and other data.

- Forecast demand for products and services to ensure we are ahead of the curve

- Identify and work with the right kind of analytics firms to drive the best analysis for the business

QUALIFICATION

Post Graduate degree or equivalent, preferably in Business Administration/Statistics/Operational Research/Mathematics

EXPERIENCE AND SKILLS

- 12+ years of professional experience in Business Intelligence/Data Analytics/Modelling in a consumer driven digital company

- Proven experience of working on large, complex, multi-dimensional dataset using a variety of programming tools such as R, Python, SQL. Experience in Big Data technologies is a big plus.

- Experience in using data visualization tools like Tableau, Omniture/Mixed Panel

- Familiar with digital campaign management and reporting tools

- Strong knowledge of digital media, current international trends in media consumption, marketing opportunities

PERSONAL ATTRIBUTES:

- Strong organizational and interpersonal skills, including ability to work effectively within a team and a fast-paced dynamic business environment

- Creative thinker focused on driving best solutions for business

- Agile and comfortable in managing flux