Star TV - Cricket Marketing Lead - IIM/ISB/MDI/FMS

- MBA (preferably from premium B School)

- 12-15 years of experience in Marketing with at least 5 years in Brand Marketing honed over large iconic Indian / global brands

Responsibilities :

- Developing the short / medium / long term strategy for Cricket.

- Driving viewership (awareness, intention to watch) for different Sport properties through the year through disruptive and memorable communication and marketing plans. This involves :

- Driving the end-to-end consumer strategy to grow consumption & drive penetration measured by billion minutes of viewership / reach%

- Defining the key fan cohorts & thus Developing a fan journey into effective a product, media and communication plans

- Leading diverse and multi-functional project teams to manage the end-to-end delivery of marketing plans for the different properties in a fast-paced and dynamic environment

Working closely with :

- Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios

- Key clients/stakeholders: Key advertisers, ad-sales and affiliate sales

- Sports federations and other Government bodies

- Planning, managing and tracking budgets- (including owned media)

- Providing inputs in the leadership team (marketing/programming/business teams) and working closely with other functions to co-create plans

- Delivering the viewership targets

- Delivering best in class creativity / innovations

- Cross functional collaboration