Star TV - Creative Communications Role - Star Maa

- Challenge industry norms and create innovative, relevant and breakthrough campaigns that drive conversations

- Design communication plan for all content - show launches, events, sustenance and movies to enable consumer discovery and stickiness

- Strategize the marketing mix design and maximize the ROI through marketing data analytics

- Partner with content team in identifying and unlocking the best brief and the subsequent campaign thought from there

- Motivate the internal creative team to deliver best in class output on audio visual, static and digital

- Build a strong network of PR and influencer campaigns

- Work with agencies and lead campaign development if needed

- Drive the Master and channel brand agenda

- Oversee the brand solutions portfolio

- Strong collaborator who can bring together diverse and cross functional teams