Star TV - Associate Director - Business Analytics - Content Studio - IIM/ISB/MDI/FMS

Key Responsibilities:

- Build deeper understanding of consumer across TV and Digital platforms

- Query and mine the big data to identify patterns in consumption and profile

- Apply analytics to size growth opportunity and identify targets

- Build data driven insights that help actionable recommendations on content, programming, and scheduling

- Develop analytical approaches to the business problems

- Manage analytical resources with a single focus on drive consumer and content insights

- Present findings to the leadership and help drive insights backed narrative

Performance Measures:

- Actionable insights generated

- Subscription growth on Disney+ Hotstar

- Consumption growth (reach and engagement)

Qualifications:

- MBA from premier B-School (with engineering, stats/Maths background preferred)

- 10+ years of analytical experience

- Proficiency in querying language

- Proficiency in building dashboards (Tableau preferred)

- Expertise in data led storytelling

- Strong analytical skills to mine insights (Excel, SQL a bare minimum must)

- Strong interpersonal skills (Ability to manage business leadership level stakeholders)

Personal Attributes:

- Ability to multi-task

- Comfortable in dealing with ambiguity and extract clarity

- Agility to turn around analytical outputs on a short notice