Star TV - Assistant Manager - Channel Marketing

About the Role :

- This is a strategic role in the marketing team of the #1 Hindi GEC that will contribute to the overall reach growth of Star Plus. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well.

- These interventions involve intensive thinking around positioning of shows, impact its entire life cycle and eventually influence the success of our shows, which in turn shape the pop cultural landscape of the country.

Key Responsibilities :

- Create and execute media plan of their respective shows

- Positioning creatives (Promos) of their respective shows

- Highlight potential opportunities and red flag issues of their respective shows basis trends

- Collaborate with internal teams which include but is not restricted to - Digital, OAP, Graphics, Content, Traffic and Presentation

- Collaborate with external teams from the media, creative and research agencies