Star TV - Account Director/Key Account Manager - DTH/IPTV

KEY RESPONSIBILITIES :

- Revenue and Monetization - External and Internal

- Responsible for coordinating for key accounts of DTH/IPTV customers and relationships with key accounts

- Responsible for supporting revenue targets from DTH/IPTV customers

- Analyze platform financials, sub growth trends, packaging trends and create scenarios and pitch presentations for deal renewal with platforms

- Constantly monitor Revenue against plans and targets, plan and suggest action wherever required to meet revenue shortfall

- Sanity check on subscriber reports, identify discrepancies and deviations if any and correct the same

- Monetization of SIPL VAS to meet revenue targets

Packaging - Compliance and Tracking

- Monitor SIPL channel placement of the DTH/IPTV players to be in line with the agreements

- Regular Tracking of Channel Placements, Packaging and its implication on the DTH/IPTV industry

- Highlight deviations if any and coordinate with the DTH/IPTV Customer to rectify deviations or make suitable compensation in lieu of the deviations

- Monitoring market trends on a regular basis

Reach Maximization -

- Working with channel marketing teams to ensure reach maximization for SIPL channels

- Help create promotions and specific products to meet the marketing needs of the channels on the DTH platforms

- Metrics to evaluate and improve the effectiveness of such products & services

- Additional responsibility as may be assigned from time to time

- 70% weightage on Revenue & Monetization Growth

- 15% on packaging compliance

- 15% on reach maximization

KNOWLEDGE AND SKILLS: A minimum 5 years+ in handling large key accounts sales and relationship management.