KEY RESPONSIBILITIES : - Planning and executing marketing plans for the key properties - Driving viewership (awareness, intention to watch) for different Sport properties in this vertical throughout the year through disruptive and innovative communication and marketing plans. - Developing actionable insights into effective product, media and communication plans - Working with diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment - Working closely with Internal &amp; External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios - Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers, and the internal corporate communications team - Assisting in planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties - Will need to develop breakthrough campaigns maximizing our brand awareness for marquee properties and build heroes. PERFORMANCE MEASURES :&nbsp;Viewership targets, ideation and innovation and cross functional collaboration QUALIFICATION :&nbsp;MBA with 4- 5 years of experience in brand/channel marketing with ATL/BTL experience of handling national campaigns KNOWLEDGE AND SKILLS :&nbsp;Media planning, consumer research, understanding of TV universe PERSONAL ATTRIBUTES :&nbsp;Sports enthusiast

Mumbai

Star Sports - Manager - Marketing 

Star Sports - Manager - Marketing  ,Job Description for Star Sports - Manager - Marketing  in Star India Pvt Ltd in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for Star Sports - Manager - Marketing  in Star India Pvt Ltd in  Mumbai for (3-6) years of experience. Apply Now!