Upgrade to Pro
HR Executive at Star Health Insurance
Views:234 Applications:40 Rec. Actions:Recruiter Actions:37
Star Health Insurance - Paid Marketing Manager - Google Ads (4-8 yrs)
Paid Marketing Manager - Google Ads
This role will strategize and execute performance marketing across digital channels primarily focused on Google Ads that includes Search, Display & Video. Key focus is to generate qualified leads and acquire customers to drive revenue for leading insurance company.
Roles & Responsibilities:
- Setting, Executing, Managing & optimizing paid campaigns on Google/, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platform
- Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation
- Perform ongoing paid keyword discovery, expansion and optimization
- Collaborate with BU, tech, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals
- Coordinate with the graphic design team/agency to get creatives made for ads
- Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost
- Proficiency in tracking site traffic across various marketing channels using Google Analytics
- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Monitor and administer web analytics dashboards, reports and key reporting tools, and pointout key areas of importance in accordance to internal business goals
Experience:
- Should have 4-8 years prior experience in digital marketing.
- Strong analytical skills and data-driven thinking
- Excellent communicator with the ability to sell and convince
- In-depth experience with website analytics tools (e.g. Google Analytics, & Advanced, Excel)
- Experience handling and forecasting marketing budgets.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
