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16/02 Tamilselvan
HR Executive at Star Health Insurance

Views:234 Applications:40 Rec. Actions:Recruiter Actions:37

Star Health Insurance - Paid Marketing Manager - Google Ads (4-8 yrs)

Chennai Job Code: 893031

Paid Marketing Manager - Google Ads


This role will strategize and execute performance marketing across digital channels primarily focused on Google Ads that includes Search, Display & Video. Key focus is to generate qualified leads and acquire customers to drive revenue for leading insurance company.

Roles & Responsibilities:

- Setting, Executing, Managing & optimizing paid campaigns on Google/, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platform

- Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation

- Perform ongoing paid keyword discovery, expansion and optimization

- Collaborate with BU, tech, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals

- Coordinate with the graphic design team/agency to get creatives made for ads

- Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost

- Proficiency in tracking site traffic across various marketing channels using Google Analytics

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Monitor and administer web analytics dashboards, reports and key reporting tools, and pointout key areas of importance in accordance to internal business goals

Experience:

- Should have 4-8 years prior experience in digital marketing.

- Strong analytical skills and data-driven thinking

- Excellent communicator with the ability to sell and convince

- In-depth experience with website analytics tools (e.g. Google Analytics, & Advanced, Excel)

- Experience handling and forecasting marketing budgets.

Women-friendly workplace:

Maternity and Paternity Benefits

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