Paid Marketing Manager - Google Ads This role will strategize and execute performance marketing across digital channels primarily focused on Google Ads that includes Search, Display & Video. Key focus is to generate qualified leads and acquire customers to drive revenue for leading insurance company. Roles & Responsibilities: - Setting, Executing, Managing & optimizing paid campaigns on Google/, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platform - Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation - Perform ongoing paid keyword discovery, expansion and optimization - Collaborate with BU, tech, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals - Coordinate with the graphic design team/agency to get creatives made for ads - Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost - Proficiency in tracking site traffic across various marketing channels using Google Analytics - Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives - Monitor and administer web analytics dashboards, reports and key reporting tools, and pointout key areas of importance in accordance to internal business goals Experience: - Should have 4-8 years prior experience in digital marketing. - Strong analytical skills and data-driven thinking - Excellent communicator with the ability to sell and convince - In-depth experience with website analytics tools (e.g. Google Analytics, & Advanced, Excel) - Experience handling and forecasting marketing budgets.

Chennai

Star Health Insurance - Paid Marketing Manager - Google Ads 

Star Health Insurance - Paid Marketing Manager - Google Ads  ,Job Description for Star Health Insurance - Paid Marketing Manager - Google Ads  in Star Health Insurance in  Chennai for (4-8) years of experience. Apply Now!

Job Description for Star Health Insurance - Paid Marketing Manager - Google Ads  in Star Health Insurance in  Chennai for (4-8) years of experience. Apply Now!