Stanza Living - Head - Performance Marketing

- Own end-to end set up, execution, measurement & optimization of paid search campaigns across digital marketing channels

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Perform traffic and competitor analysis regularly to maintain an edge

- Ability to plan, design, and execute paid social (Facebook, Twitter, LinkedIn)campaigns from execution to completion will be beneficial

- Manage Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting

- Run A/B tests across paid search campaigns & landing pages

- Work closely with the product and marketing team in executing the vision & roadmap for Stanza Living

- Coach & lead the team to deliver excellence in paid marketing delivery and ROI delivery.

- Responsible for driving digital road maps for Stanza Living and for seamlessly driving them into measurable execution.

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Should Proactively communicate to team and management on project development, timelines, and results

- Should be highly analytical, with the ability to analyse large amounts of data and draw actionable campaign insights.

- Ensure that digital campaigns and leads are properly tagged and tracked

- Manage budgets in collaboration with the global digital team and local marketing leads