Stanza Living - Head - Marketing & Communications

Job Role:

- As a Marketing and Communications Head, you are required to develop strategies to increase customer engagement. You may create brand awareness through marketing plans and advertising campaigns. You often research which marketing channels, social media platforms and publications may reach your target audience most effectively.

- Work collaboratively to strategically plan, develop and execute marketing campaigns to market Stanza Living services while reinforcing our brand attributes and differentiators.

- Research, develop, execute, manage, and measure the effectiveness of integrated marketing campaigns and communications to support business strategies for both internal and external audiences (including customers, industry partners, vendors, community stakeholders, industry associations, etc.).

- Proficient in social media engagement via Facebook, LinkedIn and Twitter.

- Conduct market research to identify new marketing opportunities.

- Create compelling, informative and audience-centric marketing and communications materials including: briefs, corporate profiles, key messages, executive speaking notes, customer presentations, brochures, videos, photo library, advertising copy, and digital and print content.

- Oversee hiring and managing of contractors (designers, writers, editors and other creative staff) to assist in the creation of internal and external communications tools.

- Write and edit compelling marketing copy for a variety of mediums, including emails, landing pages, and blog posts.

- Work closely with the stakeholders to analyze target markets and product mix and identify subsequent marketing opportunities.

- Monitor market trends and research consumer markets and competitors' activities to aid in the development of marketing campaigns and inspire the development of high-quality creative assets.

- Ensure all products, services and communication materials conform to brand identity.

- Manage internal communication programming and messaging.

- Analyze marketing performance, optimize ROI for all advertising channels and events.

- Responsible for budget accountability, reporting and monthly forecast and spend accuracy.

Requirements :

- Degree in Marketing, Communications, or related field

- Minimum of 8+ years of experience in a marketing role

- Strong written and verbal communication skills

- Experience creating and executing marketing campaigns across a variety of channels, including social media, email, and digital advertising

- Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment

- Strong analytical skills, with the ability to track and analyze data to inform marketing strategy

- Ability to work independently and collaboratively as part of a team