StanPlus - Senior Product Manager - D2C

Job Description:

We are seeking a skilled and experienced Product Manager to lead our Direct-to-Consumer (D2C) App project from conception to successful market launch. The ideal candidate will have a proven track record in D2C projects, driving product excellence, conducting thorough market research, and developing strategies to minimize Customer Acquisition Cost (CAC).

About the role:

This is a leadership role reporting directly to the Chief Technology Officer (CTO). As a Product Manager for our Direct-to-Consumer (D2C) App project, you will be responsible for taking an idea and building the product from the ground up, overseeing its development, and rolling it out to consumers with a focus on minimizing Customer Acquisition Cost (CAC). This role is an individual contributor role, emphasizing hands-on involvement and strategic decision-making without direct reports. We are looking for candidates who are passionate about driving product innovation and impact, rather than being title-focused or seeking large teams to manage.

Responsibilities:

Product Strategy:

- Develop and execute the product strategy for the D2C App, aligning with company goals and market trends in the consumer space.

- Conduct comprehensive market research, including Total Addressable Market (TAM) analysis, to identify target audience, competitors, and opportunities for differentiation.

GTM Planning:

- Lead the Go-To-Market (GTM) planning process, defining key milestones, timelines, and success metrics for the D2C App launch.

- Develop pricing strategies, positioning, messaging, and sales enablement plans for successful market entry.

Customer Acquisition Optimization:

- Develop and implement strategies to minimize Customer Acquisition Cost (CAC) while maximizing customer acquisition and retention.

- Utilize data-driven insights and analytics to optimize marketing campaigns, user acquisition channels, and conversion rates.

Product Development and Launch:

- Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to ensure timely and successful product development and launch.

- Define product features, prioritize roadmap initiatives, and oversee product development cycles from concept to release.

User Experience (UX) and Feedback:

- Champion the user experience (UX) of the D2C App, working closely with UX/UI designers to create intuitive and engaging interfaces.

- Gather user feedback, conduct usability testing, and iterate on product features to continuously improve user satisfaction and engagement.

Analytics and Performance Monitoring:

- Define key performance indicators (KPIs) and metrics to measure product success, user engagement, and business impact.

- Monitor app performance, analyze data insights, and iterate on product strategies based on data-driven decisions.

Must-have Skills:

- Proven experience as a Product Manager in Direct-to-Consumer (D2C) projects, preferably in consumer technology or e-commerce industries.

- Strong analytical skills with the ability to interpret data, conduct market research, and make data-driven decisions.

- Experience developing and executing Go-To-Market (GTM) strategies, including pricing, positioning, and sales enablement.

- Proficiency in optimizing Customer Acquisition Cost (CAC) and driving customer acquisition and retention strategies.

- Excellent communication, collaboration, and leadership skills to work effectively with cross-functional teams.

- Degree in business, marketing, engineering, or related field; MBA or relevant certification is a plus.

Not Good Fit

- Candidates who have switched multiple jobs within 2 years

- Experience that does not demonstrate impact creation

Benefits:

- Competitive salary and benefits package.

- Opportunity to lead a high-impact Direct-to-Consumer (D2C) App project with a talented team.

- Career growth and development opportunities within the company's innovative product portfolio.

If you're passionate about product management, innovation, and driving impact through Direct-to-Consumer (D2C) solutions, we'd love to hear from you! Apply now to join our dynamic team and lead the productization of our D2C App