StanPlus - Manager - Performance Marketing

Job Description :

- Implement Strategies (Branding / Marketing) consistent with the overall goals & objectives of the business taking into confidence the brand principles.

- Should have hands-on experience in digital marketing(SEO, Google Analytics, Google ads)

- Execution of: Brand/Product Campaigns (ATL & BTL), Launches, Re-Launches, Contests, Reader Connect initiatives, Events & Promotions. (Preferable).

- Internal & External: social media marketing (hands-on with google analytics, google ads, SEO marketing).

- Market Research & Analysis periodic surveys to monitor/analyze: Brand Health Track / Product developments - specific to business needs & markets.

- Develop, plan, implement & evaluate Reader Connect Campaigns(online campaigns for FB & Youtube) & Engagements.

- Manage B2B communication including Advertisers/Clients, Ad agencies & Regional communities.

- Conceptualize, design, and develop content, editing & production of the In-house Magazine in regional languages & CSR Newsletter.

Must-Have Qualifications:

- A minimum of 4 years of experience in the relevant job role

- PG in Marketing / Mass Communication / Media from tier 1 and tier 2 Universities

- Should have hands-on experience in Paid/Performance Marketing)

- Should have hands-on experience in Branding BTL activities.

- Should be from a Healthcare background or have worked in Healthcare Brand or Startup

- A very good understanding of brand and media communication strategies and principles. Has experience in implementing a 360-degree brand and media communication strategy in the healthcare domain (hospital, diagnostics, pharma e-commerce)

- Having experience in on-ground implementation of media, branding, and communication activations encompassing ATL, BTL, OOH, and Digital for major launches and marketing campaigns

- Strong logical, analytical, and problem-solving skills. Good team player.

- Excellent communication skills - written and verbal. Versatile, dynamic, curious.