Stack Finance - Growth Marketing Manager

About Stack Finance:

Stack Finance is on a mission to reimagine personal finance and enable people to lead healthier financial lives. We- re here to help millennials manage everyday spending and budgeting, automate their savings, grow investments and provide actionable insights for making informed financial decisions effortlessly.

At the heart of this transformation, our team is building the technology, design, user experience, workflows, and methodologies that will be used to profoundly change the way we all manage our financial lives.

What we are looking for:

We are not a standard start-up, our founding team is comprised of serial entrepreneurs who have done it before and want to do it bigger and better. We are backed by some of the world's best investors and are on a lookout for passionate individuals who want to be a part of the core team and drive the next phase of hyper-growth high potential FinTech innovation.

If you are up for the challenge, keep reading!

What you'll do:

- Driving impactful go-to-market launch strategies by owning the development of audience strategy, value proposition, messaging, positioning, and PR strategies

- Develop innovative growth hacks to drive user growth and engagement through various channels and marketing programs

- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behaviour) and create actionable programs leading to user growth

- Analysing user journeys to identify actionable insights and recommendations, followed by quick experimentation via A/B testing on traffic/funnel enhancement to derive immediate impact on KPIs

- Identifying user needs by deeply understanding our customers and how our product works, to create data-driven, actionable insights for product teams

- Undertaking consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth

- Developing an understanding of user personas through one-on-one customer interactions and secondary research to fuel all our marketing efforts

- Managing cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis

- Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM and advertising campaigns

- Ability to drive large scale projects, experiments and smaller tweaks with equal ease

- Collaborate and work with various teams (design, content, acquisition, product and marketing) to implement strategies

- Identify and develop product education initiatives and opportunities to ensure that users are always able to easily realise the full value of our products

- Be a strong leader, customer champion, creative thinker and problem solver

What you will need:

- Overall 4-6 years of experience with 2-4 years of work experience in - growth hacking/ digital marketing in a fast paced tech organisation

- Experience of working with product-based companies will be preferred

- Understanding of financial products is a plus

- Working knowledge of SQL and other analytics tools are a plus

- Proven ability to develop creative solutions for ambiguously defined problems

- Experience in marketing to late adopters in a category via simplified propositions and non-traditional marketing channels. Ability to lead cross-functional teams

- Experience of designing and launching new business programs from scratch, from ideation phase through executive buy-in to post-launch optimization

- Strong command of financial metrics and analytical skills, with a talent for using data to inform marketing or product strategy

- Excellent communication & interpersonal skills

Here's what media says about us:

- https://yourstory.com/2020/08/funding-fintech-startup-stack-finance-seed-capital-sosv-angellist

- https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/tinder-is-supporting-women-led-businesses-in-india-with-free-in-app-inventory-meet-mindpeers-stack-finance-and-the-inspiring-women-behind-them/articleshow/76217410.cms

- https://yourstory.com/herstory/2020/04/women-entrepreneurs-fintech-startup-india

- https://ibsintelligence.com/ibs-journal/ibs-news/investoasia-smriti-personal-finance-unicorn/

Why should you join us?

An unparalleled opportunity to help make Stack the leading personal finance application in India and along the way, accelerating your career graph exponentially.

Giving people the power to live and manage money their way is what gets us out of bed in the morning and inspires the work that we do. If that's your calling, we opine that we- re chatting soon.