Srikrishna Group - Head - Marketing

About us : Sri Krishna Developers is a name synonymous to comprehensive construction solutions with stringent quality standards outperforming against all international benchmarks. The Sister Concern of India's internationally reputed, prominent. Sri Krishna Jewelers A division of Sri Krishna Group, where professionalism and vision thoughtfully integrate to provide a cherishing experience of a lifetime to all its customers.

The 40 years of rich experience and tremendous success with seven completed residential projects with over 1 Million square feet is the force behind the success series. We are renowned for our prime location buildings, quality standards, novel designs, global standards, and modern facilities. Our constructions are also Eco-friendly and abide by Vaastushastra. We provide not just residential apartments but design destinations for all your dreams. Call it home Call it paradise what we provide you, is a cherishing experience for a lifetime.

Responsibilities : Head position responsible for marketing (Digital & Conventional)

Marketing :

- To be involved in developing the annual / project specific branding strategy based on product segment and customer profile.

- To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency.

- To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.

- To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.

- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities.

- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy.

- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.

- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.

General :

- To track actual spending and ensure costs are within the overall budget allocated.

- Participate in the recruitment of appropriate talent in line with approvals for the work area.

- Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning.

Candidate requirements :

- Equivalent degree/ Post-Graduation in MBA with 7-10 years of relevant experience preferably from a real estate / Infrastructure industry.

- Ensure good relationships with all vendors.

- Should have proficiency in English written and spoken.

- Excellent knowledge of Excel and power point.

- Should have Analytical & Critical thinking approach.