Sr Product Manager - Diabetes

Designation: Sr. Product manager

Years of Experience : 4-7 years

Job Description:

Objective:

- Responsible for implementing and managing marketing plans for products assigned. Assist the Head-Therapy to forecast and controls sales corresponding to the assigned product and manage promotional expenditure.

Job Profile:

- Planning: Support the Head-Therapy in the development of Iong-term brand measures and product-portfolio management for the assigned therapeutic areas to improve market and prescription shares

- Execution: Devise and detail tactical (medium to short term) measures for brand and product-portfolio management for the Division; identify key issues requiring tactical measures, identify tactical measures for managing the portfolio and develop promotional mix for new and existing products/ brands to maintain the defined sales/expense ratio

- Product Promotion: Develop education and service programmes associated with the assigned product range. Evaluate and review promotional programmes

- Customer Relationship: Develop and manage key opinion leader programs together with Medical and Sales. Maintain regular face to face customer contact through field force accompanied days and key customer base

- Develop sales promotions and communicate and train these promotions to sales management and/or the field force for each promotional cycle. Assist Head-Therapy to prepare Cycle sales briefs for assigned products

- Maintain an appropriate knowledge base of the assigned product range and disease groups/markets within which these products compete

- Liaise with external agencies to assist with development and implementation of marketing activities

Skill sets: diabetes market knowledge.

- Strong knowledge of disease states, therapeutic areas, and products

- Drives sales in assigned accounts/with assigned physician targets

- Cultivates relationships with KOLs; build lasting relationships with priority doctors - Assesses needs of target physicians; Addresses needs with responsive approach, targeted skills, and appropriate resources

- Develops superior selling, technical and relationship building skills

- About 1 - 2 years sales experience in the Field will be an asset.