Sr Mgr - Marketing Communications - Telecom

ROLE:HEAD-MARCOM WITH LEADING TELECOM COMPANY

LOCATION:JAIPUR,HANDLING TELECOM CIRCLE.

ROLE/SKILLS REQUIRED

- Your creativity along with your analytical skills will help to develop plans so as to drive top of the mind awareness and preference for the brand

- Through your customer centric approach you would keep track of the effectiveness of customer engagement (Top of mind awareness, Preference, Youth etc) and retail effectiveness programmes

- You would lead a team that would work towards generating leads from landline and broadband customers through below the Line advertising programmes . You would also be responsible for minimizing the acquisition cost per lead through lucid and attractive communication

- You would be solely responsible in designing and executing innovative communication plans to induce interest in various product categories

- You would leverage brand awareness in creating and deploying point of sale and allied items at most cost effective rates

Key challenges will be around:

- Reaching out to mass customers through multiple communication platforms in a cost effective and time effective manner.

- Engaging with third party vendors for speed to market becomes that much more critical in today’s hyper competitive scenario.

- Enhancing brand pull and experience is to develop innovative and newer communication strategies in partnership with key stakeholders.

Desired Candidate Profile:MBA from Premier Institute

- 6 + years of experience in marketing/Mar comm.

Preferred Industries:FMCG,Telecom,Consumer Durables,Retail.

Please send your profiles to sabinabagga@questexecutivesearch.com

Sabina Bagga