Sr Mgr - Content & Thought Leadership - IT

Opening with a leading IT Media Company for the position of a Sr. Manager - Content & Thought Leadership

Location-Mumbai

CTC-10 lacs to 17 lacs

JOB DESCRIPTION

Senior Manager – Content and Thought Leadership

You will lead the companies global content and thought leadership marketing function and be responsible for developing plans and executing campaigns for our services portfolio across markets with specific alignment to key accounts and user segments (broadcast, films, advertising, distribution, digital and sports).

Role & Responsibilities:

- Work closely with global marketing leadership to deliver content and TL mandate

- Direct AOR (Agencies on Record) for content development; work with analyst / research organizations to generate TL content

- Develop and execute annual plans/calendar with measurable outcomes for developing and leveraging content, and positioning PFT as industry thought leader

- Establish processes and an SLA based delivery model

- Work with internal stakeholders to deliver on KRAs

- Nurture direct relationships with key industry analysts/influencers

- Write/review collateral content, analysts presentations and TL content

- Work with external communications team to leverage social media for TL dissemination

- Leverage online resource pools for white paper marketing and lead generation

- Support leadership with content for speaker opportunities

Candidate Background:

Experience:

- Minimum 10 years of experience in content/thought leadership marketing (experience with a tier 1 PR agency or top MNC is a must)

- Should be proficient in B2B content marketing

- Experience handling content marketing for a global tier 1 IT services provider will be added advantage

- Should be an exceptionally good writer able to simplify complex techno babble in to easy to understand business communication; a journalism background in technology beat with a top publication is ideal

Soft skills:

- Strong communication / presentation skills

- Highly organized and able to multi-task; go-getter

- Clarity of thought and ability to negotiate ambiguity

- Self-driven and proactive; extremely hands-on

Qualifications:

Post graduate degree/diploma in and Mass Communications from a reputed institution (Preferred. Not compulsory) and/or relevant experience.

If interested please share your updated resume and mention:-

Current CTC
Expected CTC
Notice Period

Shruti
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