Sr Mgr - Consumer Insights - F&B/FMCG

Senior Manager - Consumer Insights & Market Research with a leading Foods & Beverages company based at Bangalore.

Job Title – Senior Manager –Consumer Insights

Job purpose:

- Responsible for driving the consumer insights and marketing research agenda. Responsible for interpreting data, formulating reports and making recommendations based upon the research findings.

Key responsibilities:

- Drive the consumer insights and qualitative and quantitative research agenda

- Responsible for conducting high-level research and analysis of companies, industries, clients, competitors.

- Provide management with actionable insights based on customer and market information to aid in their decision-making.

- Enhance consumer understanding to enable scientific marketing and sales decision making

- Ensure timely execution of research projects as per plans by coordinating with marketing and research teams

- Analyse and interpret data to identify patterns and solutions

- Spot trends and decode them for future NPD

- Work closely with brand and NPD groups to deliver research based solutions

- Drive the insights’ innovation agenda

- Manage research budgets

- Budget responsibilities:

2. Business context

Reports to : SVP Marketing

Structure or context:

DY. PRESIDENT SM & OPERATIONS
|
SVP MARKETING
|
CONSUMER INSIGHTS Sr MANAGER

Key contacts :

Internal :

Brand Managers, Marketing Heads, Accounts Function, Regional Sales Teams, Commercial team, Planning & Control function

External :

Research and fieldwork agencies, Syndicated data agencies, Media buying and planning agencies, Consumer groups

3. Measures to success

- Delivery of successful research based solutions

- Effectiveness of Actionable Insights Generated

- Maintenance of structured and actionable research reports

- Delivery on research timelines and schedules

- Prioritisation of research projects within budgets

- People skills, ability to play in a team

4. Job holder profile

Qualifications:

MBA/MS/MSc from Delhi School of Economics, Indian Statistical Institute would be preferred.

Experience required:

10 years of relevant experience in FMCG research function and / or research agencies

Job essentials:

- Thorough knowledge of how consumer research works – both qualitative and quantitative

- Strong analytical and conceptual skills

- Strong presentation and people skills

- Excellent communication skills both oral and written, and ability to communicate at all levels and functions

- Has to be a Self Starter &innovative

- Calm, collected, unflappable nature

- Expertise with Excel, PowerPoint, and SPSS/SAS and online survey development/reporting software knowledge

Language(s) required: English,Hindi

Please mail your profile to heeral.raha@abcconsultants.in