Sr Marketing Mgr - BFSI Products/Solutions

Sr Marketing Manager – BFSI Products & Solutions Group

Roles and Responsibilities:

- Creation of the overall Strategic Marketing Plan and planning the Go To Market Initiatives for the identified business themes.

- Conceptualize and Execute Marketing programs across industry verticals within BFSI and across regions.

- Own the customer experience across the identified themes by leveraging the marketing channels (both internal and external)

- Conceptualize and execute customer engagement programs across the identified themes and drive the themes during major customer visits to Wipro.

- Defining and contextualizing the value proposition with internal stakeholders (such as Domain partners, Account Managers, Pre-Sales & Delivery Leaders) to develop the messaging for the themes.

- Thought Leadership: Driving thought leadership activities through communities, research, content and theme based campaigns

- Deal Intervention: Enable marketing led deal intervention across all key deals for the account(or set of accounts) by effectively positioning the themes

- Program Management: Manage global programs from concept to operations involving various stakeholders

- Delivering the committed results in compliance with branding and communication guidelines, on time and on budget through use of the assigned agencies

Role Demands

- Excellence in strategic and analytical problem solving

- Excellence in integrated Marketing Communication to address the diverse business needs and requirements, quick analytical thinking, and able to have focused energy in transforming the requirements into solutions.

Outstanding leadership and communication skills

- Polished verbal and written communication style. Ability to confidently build a strong rapport with internal stakeholders. Good networking skills to work across different multi-cultural teams towards focused goal. Comfortable in interacting with and presenting to executives and senior leadership.

Personal Drive

- Entrepreneurial drive with a can-do attitude, a strong desire to learn and shape your own career path. Commitment to making a positive lasting business impact.

Self-Guided Attitude

- The ability to succeed in a professional environment where multitasking is the norm. Qualified candidates will understand how to produce results when working in challenging environments

- Ability to work under pressure: It is a high pace and high activity centric BU. It will call for working at fast pace with various stakeholders globally.

- Ability to make decisions under ambiguity: Make decisions under un predictable situation and think outside the box to make it simpler.

Experience and skill set required:

- 10-14 years of marketing experience in an IT product/services company

- Understanding of Financial Services Industry Globally and its challenges and drivers

- Understanding of strategic marketing in context of IT services

- Ability to conceptualize and execute high impact integrated marketing campaigns leveraging multiple marketing channels

- Structured and process oriented

- Excellent presentation and documenting skills

- Strategic thinking with strong execution

- A team worker with good interpersonal skills