Posted By

Aneesh G Laikar

CEO at StarChase Executive Search

Last Login: 29 January 2015

Job Views:  
1398
Applications:  129
Recruiter Actions:  10

Job Code

120235

Sr Marketing Manager - Media/FMCG/Telecom

10 - 12 Years.Kolkata
Posted 10 years ago
Posted 10 years ago

- The position is primarily responsible for designing and driving the marketing plan to maximize revenues, idea generation via market, partners, team and competition research and create a plan basis market size, distribution roll-out, revenue and costs & budget sensitivities.

- Creating the brand strategic roadmap to reach business objectives ( Market share, GRP projection)

- Developing, planning and overseeing executing communication efforts to build reach and buzz around the brand

- Direction setting for consumer insights and program control and strategy team for understanding category and consumer insights and translate the same in FPC planning

- Drive innovation and disruptive thinking for the brand

- Support sales for better monetization

- MBA - Sales & Marketing from Top B-School (IIMs/ ISB/ MICA/ FMS etc.)

- 10-12 years of experience in marketing for a high growth company. Preferable sectors FMCG, Media, Telecom

- Experience with consumer facing company with national presence is essential

- Analytical skills would be strong

- Technically savvy, with very good communication (written, verbal and email etiquette)

- Ability to evolve methods, approaches and philosophies to accommodate expectations

- Passionate person with an ability to build capacity and scale up the operations quickly

- Carries a dream to create a new entity from scratch

- Ability to lead an environment of constant change

- Ability to stay connected to bigger purpose along with high transactional routine

- Ability to express and perform under pressure is essential

- Demonstrates high degree of creativity and unusual common sense

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Posted By

Aneesh G Laikar

CEO at StarChase Executive Search

Last Login: 29 January 2015

Job Views:  
1398
Applications:  129
Recruiter Actions:  10

Job Code

120235

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