Sr Manager - Marketing Communications - FMCG

BASIC FUNCTIONS

- Responsible for the setting of marketing communications objectives and formulation of strategies to ensure their attainment. Direct, plan and control the implementation of all marketing communications programs to achieve set objectives within allocated resources. Responsible for formulating, developing and leading a professional marketing communications team to spearhead appropriate brand building, advertising, publications, merchandising, and public relations strategies. Forms part of the management team and plays a key role in setting company policies and guidelines.

SPECIFIC RESPONSIBILITIES

- Strategic planning and implementation of marketing communications strategy

- Position the company's brand as the leading brand in quality, design and value to the customers through effective advertising, publications, PR events, merchandising programs, exhibitions/tradeshows, and other marketing communication efforts

- Manage the marketing communications activities to achieve the maximum performance at the highest efficiency.

- Build and groom the marketing communications team.

- Preparation of Marketing Financial Plan and tracking and control of actual.

- Develop and provide support to set up of display showrooms for distributors and dealers.

- Formulate and implement marketing communications programs to penetrate new markets and increase the customer base and the market share.

- Establish marketing communications policies, procedures and systems.

- Maintain a thorough understanding of the India market and ensure Company brand is appropriately positioned.

- Direct and ensure the positive relations between the company and its various publics.

- Ensure timely and quality production of marketing support literature and publicity material and technical publications.

- Represent the company and region at functions, meetings, conference and seminars as and when required.

- Manage the resources and interests of the company in the best possible manner.

- Manage the staff in a responsible and caring manner ensuring the highest standards of service.

RELATIONSHIPS AND CONTACTS

Reporting Relationships:

- Reports to Director – Marketing

- Supervises a team of 4 people

Organizations Relationships:

- Frequent contacts with other functions of the Company

- Frequent contacts with Wisconsin marketing, advertising and communication as well as exhibition design personnel.

- External contacts with advertising/publication agencies, design institutes, news agency, media, government officials, etc.

EDUCATION AND EXPERIENCE REQUIREMENTS

Bachelor degree in relevant discipline with an MBA in Marketing from Premiere Business School. With at least 8- 10 years of relevant post qualification experience in Brand Management, Marketing. Proven successful track record is a must. Possess strong communication, interpersonal and presentation skills. Proficient in English.