Sr Manager - Market Insight - FMCG

JOB Description :

Duties and Responsibilities :

Insights: 70% time

- Drive consumer centric mindset with in depth segment & occasion understanding and actively use consumer perspective as a springboard for all initiatives

- Use research to form clear insights and strong action plans for the brand

- Proactively use category trends and use them to define the future in terms of business opportunities

- Able to identify key knowledge gaps and initiate new research to fill the gaps

Media: 30% time

- Able to suggest channel mix based on creative and campaign objectives

- Able to work with media agency to deliver the most cost effective plan while achieving objectives

- Able to drive innovation and pro actively look for associations which play to the brand's advantage

- Able to evaluate effectiveness of digital media channels and also extend usage for brand messaging and engagement

Skills Required :

- Appreciation of consumer attitudes and behavior

- Excellent skills in analytical & logical reasoning, creativity, presentation, data analysis & reporting.

- Team player with ability to establish rapport & credibility quickly.

- Self-starter with experience of working in a busy, fast paced environment with strong multi-taking capabilities.

Educational Qualification :

a) Essential: MBA (Tier I / II business schools)

Experience :

a) Essential:

5-6 years in consumer insights (qualitative & quantitative) & strategic research either in a leading research firm or leading FMCG company.

b) Desirable:

Know-how and hands on experience in media planning