Sr Manager/Manager - Trade Marketing - FMCG

Key Responsibilities:

- Identify opportunity areas and conduct Marketing activities to increase sales in those areas

- Drive identified product mix with marketing interventions

- Spearhead new product communication and launch programs

- Manage Promotional material requests and optimize distribution and availability

- Plan and implement all BTL activities across branches

- Planning and on time settlement of channel schemes

- Add focus on specific products through relevant trainings, communication and schemes

- Managing overall Sales Promoters for Organisation

Driving Brand preference across Value Chain:

- Spearhead brand visibility through various promotional programs

- Identification of channel development needs

- Planning and driving channel adequacy plans with respective BMs

- POS Branding and In-store infrastructure development

Minimum Qualification: MBA with experience in Trade Marketing and Sales

Specific Experience: Around 2-3 years experience in Trade Marketing

Contact Details:
Name: Sabneet
Ph. No.: 0172-4333121
From: Symbiosis Management Consultants