Sr Manager/Manager - Online Marketing

MBA/PGDM with 5 to 8 Yrs Experience

- Ensure top rankings and traffic for niche keywords

- Planning and Strategizing SEO Campaigns

- Analyzing website strategies and translating qualitative data, user behavior trends into recommendations and tactics for revising the strategies using predictive analytics

- Owner and Enforcer for Bloggers Outreach Programmes at Jabong.com including Bloggers Contests, Events, Review Programs for brand building as well as acquiring natural links

- Troubleshoot SEO Problems, creating Specification Documents to help IT Team in finding feasible solutions

- Continually monitoring organic search rankings to increase traffic and sales

- Mentoring team of SEOs and Content Writers.

- Report on the overall SEO health of our web properties and rolling up SEO reports in a meaningful way

- Work on decoding Search engine Algorithm through small/controlled/measurable experiments.

- Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments

- Researching and resolving HTML code and content, link architecture and navigation issues

- Developing an insight-driven marketing strategy for Jabong.com's Mobile’s apps

- Paid Advertising on Search engines like Google, Yahoo & MSN

- Paid Advertising on Fare comparison platforms like Cheap Flights, Skyscanner, Deal Checker etc.

- Tracking day to day performace at deepest level using tools like Google Analytics & Profit reports from Penguin.

- Landing Page Optimization

- Worldspan.

- Managing PPC Campaigns on Google Adwords,

- Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click Through Rate)

- Targeting the right Customers by choosing the relevant targeting type, keywords with the services of the company.

- Maintaining Cost/Sale & CIR with several optimization techniques.

- New Campaign Research and creation

- Improving Impression Share

- Project forecast, planning and implementation.

- Competitor Research

- Targeting –Search, Contextual placement

- Creation of Effective Campaigns and Ad groups

- Creation of Banners using Display Builders

- Writing Compelling Ad Copies