Sr Manager - Digital Marketing - eLearning - IIM/MDI/TISS

About Company:

The opening is with eLearning business of premier BSchool. With techies and management professionals from some of the world's best universities and BSchools, the team is focused on building strongest elearning brand out of India. The venture is well funded and is backed by credibility of premier BSchool.

Role : Digital Marketing for leading elearning company

Location : Delhi / NCR

Reporting To : VP - Marketing

- Plan, design and execute online and offline customer acquisition and brand outreach campaigns

- Scale and manage PPC and PPM campaigns across multiple channels

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns

- Measure, analyze and understand marketing metrics to drive marketing decisions

- Monitor & optimize media campaigns using campaign management tools and analytics

- Manage email lifecycles to nurture leads and engage with customers

- Co-ordination with Digital marketing Agency/s & relationship management for better results

- Edit / Write content for marketing collaterals such as ad copies, landing pages, etc

- Excellent communication and presentation skills

Desired Profile:

- MBA from Premier Institute is mandatory

- 4+ years of experience in Marketing and customer acquisition, with at least 3+ years in Digital Marketing

- Have in depth understanding of online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others

- Should be exceptional in analytical capabilities to measure and evaluate marketing performance