Sr Manager - Digital Marketing - Beverages/Telecom/FMCG/Retail

Job Description :

Experience :

Essential: Minimum 4 - 5 years experience in sales and marketing. Ideally in activation (brand / digital) role in beverages, telecom, FMCG or Retail.

Desirable: Social media responsibilities on client or agency side

Duties and Responsibilities :

Digital & Social Marketing:

- Build the most love digital brand in India

- Innovation on content thinking to sustain leadership position.

- Inspire business impacting mass media ideas through digital / social initiatives.

- Leverage cutting edge technology to create powerful digital campaigns that attract high consumer participation, and drive business objectives.

- Continue to build strong, vocal communities on Facebook, Twitter and other platforms like Instagram. Use social listening tools (Netbase, Unmetric) to manage online reputation; leverage technology and processes to ensure industry leading response rates and online consumer sentiment.

- Be the voice of the digital consumer - Cull insights and feedback from digital conversations and share them internally.

Consumer Engagement:

- Build Radio: our consumer engagement platform, into a well recognized national program to promote amateur musical talent across the country

- Create a Radio event calendar. Appoint & supervise 3rd party agency to execute the program.

PR:

- Breakthrough thinking on PR campaigns to multiply the impact of calendar initiatives in partnership with the PR agency.

- Build on the idea of Wish Bucket and make it a sustainable property .

- Manage online and offline crises, liaise with internal PR, Legal and corporate affairs teams to manage the response process

Skills Required :

- Strong analytical and communication skills, command over language

- Good understanding of the digital space / new media channels

- Creative appreciation

- Excellent on follow-through and project management

- Experience in working with advertising agency / research and media agency will be a plus

- Team player

- Self-starter

- Experience on sales / top line responsibilities