Sr Manager - Cross Channel Marketing - eCommerce/FMCG

Our client is an American eCommerce company with headquarters in Seattle,Washington. It is the largest Internet-based company in the United States

Currently, as a selection partner we are looking for a Sr. Manager, Cross Channel Marketing.

Reporting to: Head of Marketing

- Ideal candidate should have 7+ years of experience in digital marketing with e-commerce, FMCG or consumer durable industry.

Role & Responsibilities:

- To lead category marketing initiatives.

- This leader will play a critical role in introducing categories to Indian consumers

- Define a suitable long-term marketing strategy that spans across multiple channels, and will also work actively with product teams helping them define the Go to Market plans for all new categories, features, and business.

- Devising and executing individual campaigns, working with channel managers, creative and media agencies, and category teams.

- Additionally, the Senior Manager will oversee day-to-day metrics and health of all marketing channels and will be single point of contact for all operational matters related to site traffic.